In today’s world of contextual advertising, web sites pick up on your hobbies and interests pretty quickly. Obviously, many of the ads that I see have to do with fishing. When I first saw the ads for the Mystery Tackle Box, it really didn’t peak my interest because it felt like a gimmick ad. One that was just trying to get you to click on it to bring you to a big box store site. But then I read an article on TechCrunch about the startup. It got me intrigued. I especially liked the... (more...)